{ "item_title" : "Yugoslav Multinationals Abroad", "item_author" : [" Patrick F. R. Artisien", "Peter J. Buckley", "Carl H. McMillan "], "item_description" : "Introduction and objectives; the phenomenon of Yugoslav direct investment, contextual and thematic aspects; integration into the World Economy; development of international, inter-firm linkages; growth of East European foreign direct investments, the special character of the socialist multinational enterprise, Yugoslavia in the World Economy; evolution of Yugoslavia's foreign trade, long-term cooperation with foreign partners in Yugoslavia, Yugoslav industrial activities abroad, origins and evolution of Yugoslav multinationals, profile of Yugoslav external investments; geographical and functional distribution, scale of operations, methodology; the questionnaires, the sample of Western firms, the sample of LDC firms, Yugoslav investments in the West; motivation, success, entry strategy, functional control of subsidiary, Yugoslav investments in the Third World; motivation, ownership patterns, problems and reasons for divestment.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/34/912/130/1349121304_b.jpg", "price_data" : { "retail_price" : "54.99", "online_price" : "54.99", "our_price" : "54.99", "club_price" : "54.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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