{ "item_title" : "A to Z of Direct Selling", "item_author" : [" Andrew Nelson "], "item_description" : "The 'A to Z' of Direct Selling takes an occasionally amusing look at the very serious business of DIRECT SELLING. The whole process of Direct Selling is treated, including: Recruiting and Selecting salespeople. The Basic training of new recruits, Field training and counselling, The sales Cycle. Creating rapport Establishing needs Developing Desire Closing the sale --- 17 closing techniques that workGathering referrals Prospecting Direct calling Approach skills and making appointments. Designing and using the presenter. Attitude POSIVIBE Car sales Objections. Listening skills Self-belief Confidence Says Joe Thomas, producer of over $250,000 commission in 2003. It's a great little book, written by a great salesman, and full of great ideas ", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/41/849/799/1418497991_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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