{ "item_title" : "The A-Z of eCommerce Brands Marketing", "item_author" : [" Christian Strutt "], "item_description" : "Practical, no-nonsense, and immediately usable: A-Z eCommerce is the compact playbook for anyone who builds, markets or runs online retail brands. Christian Strutt has translated two decades of hands-on experience into an organised, bite-sized reference that guides decisions from launch through scale. If you want tactics that move revenue, retention and unit economics-not theory-this is the book to keep on your desk. What you get- An A-Z structure that maps the full eCommerce operating system: Acquisition, Branding, Conversion, Data, Email, Fulfilment, Growth, Headless architecture, Influencer partnerships, Journeys, KPIs, Loyalty, Merchandising, NPD, Omnichannel, Personalisation, Reviews and UGC, Retargeting, SEO, Testing, UX, Value proposition, Wholesale, eXperience metrics, Yield management and Zero-party data.- Actionable entries: checklists, templates, experiment ideas and step-by-step tactics you can adapt to your tech stack and growth stage.- Channel-aware, platform-agnostic guidance so you can apply the playbook whether you run DTC, marketplaces, subscriptions or a hybrid model.- Real-world focus: frameworks built from advising teams, running campaigns and measuring what actually impacts revenue and retention. Who this book is for- Founders launching their first product who need efficient validation and core analytics.- Growth teams at scale-ups who must diversify acquisition, formalise testing and optimise unit economics.- Marketing and product leaders seeking a single reference that connects branding, data governance and operational resilience.- Operators responsible for fulfilment, customer experience and retention who need practical checklists to reduce friction and cost. Core themes that run through every chapter- Customer-centred economics: design strategies around cohort LTV and the true cost to acquire, serve and retain customers.- Systems thinking: treat channels as parts of an integrated operating model-feedback loops between marketing, product, fulfilment and finance accelerate learning.- Measurement discipline: invest in clear analytics governance, event taxonomy and owned data sources to turn information into reliable insight.- Diversified discovery: pair scalable paid media with SEO, content partnerships, marketplaces and influencer-driven organic demand.- Test-and-learn culture: run properly powered experiments, prioritise high-impact tests and treat negative results as learning.- Experience and trust as multipliers: product pages, reviews, post-purchase journeys and reliable fulfilment all boost conversion and repeat purchase.- Privacy-first data strategies: build zero-party collection into the customer experience and prioritise consented, first-party data. What you'll be able to do- Audit your analytics and fix event taxonomy gaps.- Run cohort-based LTV/CAC analysis that informs acquisition and retention investments.- Design experiments with proper power calculations and measurable hypotheses.- Improve checkout, reduce returns and optimise fulfilment costs without harming brand trust.- Build simple, high-impact personalisation flows before investing in complex ML systems.- Create an operational sprint that reduces technical debt impeding marketing velocity. A practical, stage-aware roadmapChapters include concrete next steps for early-stage launches, scale-ups and mature brands, plus a ten-point checklist to carry forward. Use the book as both a reference and a playbook: read it cover to cover or dive straight to the letters you need now. About the authorChristian Strutt combines consulting and in-house leadership at Milton Keynes Marketing, advising eCommerce teams on growth, measurement and customer experience. Contact our eCommerce marketing agency at www.MiltonKeynesMarketng.uk", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/824/678/9798246789339_b.jpg", "price_data" : { "retail_price" : "20.50", "online_price" : "20.50", "our_price" : "20.50", "club_price" : "20.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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