{ "item_title" : "Zero to One", "item_author" : [" "], "item_description" : "This work provides a concise synthesis of the key insights and analysis from Zero to One. It is an independent summary, not the original book, and has no affiliation with or endorsement from the original publication. Created for readers who want a clear, thought-provoking overview, it distills the central themes and ideas while preserving the depth and relevance of the work.This book challenges conventional thinking about competition, progress, and success in business. Instead of improving what already exists, it argues that the greatest value is created when entrepreneurs move from zero to one—when they bring something entirely new into the world. Through clear arguments and concrete examples, the book explores how lasting companies are built by solving unique problems, developing proprietary technology, and creating monopolies that can sustain long-term growth rather than competing in crowded markets.", "item_img_path" : "https://covers3.booksamillion.com/covers/audiobook/38/23/9783123832338_CD5410790_b.jpg", "price_data" : { "retail_price" : "12.95", "our_price" : "12.95", "club_price" : "12.95", "savings_amt" : "0.00", "savings_pct" : "0", "discount_pct" : "10", "club_savings_amt" : "0.00" } }

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