The Moderns : Midcentury American Graphic Design
by Steven Heller and Greg D'Onofrio


Overview - In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were migr s from Europe; others were homegrown--all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

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More About The Moderns by Steven Heller; Greg D'Onofrio
 
 
 
Overview
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were migr s from Europe; others were homegrown--all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9781419724015
  • ISBN-10: 1419724010
  • Publisher: ABRAMS
  • Publish Date: September 2017
  • Page Count: 336
  • Dimensions: 11.7 x 9.8 x 1.3 inches
  • Shipping Weight: 4.9 pounds


Related Categories

Books > Design > Graphic Arts - Typography
Books > Design > History & Criticism

 
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