menu
{ "item_title" : "The Moderns", "item_author" : [" Steven Heller", "Greg D'Onofrio "], "item_description" : "In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some weremigr s from Europe; others were homegrown--all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world. ", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/41/972/401/1419724010_b.jpg", "price_data" : { "retail_price" : "55.00", "online_price" : "55.00", "our_price" : "55.00", "club_price" : "55.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
The Moderns|Steven Heller
The Moderns : Midcentury American Graphic Design
local_shippingShip to Me
On Order. Usually ships in 2-4 weeks
FREE Shipping for Club Members help

Overview

In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were migr s from Europe; others were homegrown--all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

Details

  • ISBN-13: 9781419724015
  • ISBN-10: 1419724010
  • Publisher: Harry N. Abrams
  • Publish Date: September 2017
  • Dimensions: 11.7 x 9.8 x 1.3 inches
  • Shipping Weight: 4.9 pounds
  • Page Count: 336

Related Categories

BAM Customer Reviews