{ "item_title" : "Free Hand", "item_author" : [" Steven Heller", "Lita Talarico "], "item_description" : "In Free Hand: New Typography Sketchbooks, Steven Heller, respected graphic-design commentator, and Lita Talarico, design educator, offer glimpses inside the personal sketchbooks of more than 70 designers and typographers--including Philippe Apeloig, Ed Beguiat, Hoefler & Co., Henrik Kubel, Toshi Omagari, and Francesco Zorzi. Featuring a wealth of sketches, precision drawings, and computer-generated artwork, as well as a range of styles, concepts, languages, and alphabets, Free Hand illustrates the idiosyncratic creative processes behind the design of typefaces, logos, and word-images. A valuable resource for anyone who engages creatively with type--whether by hand or on a screen--this rich compendium emphasizes the power of typography in the digital age, while celebrating designers who continue to innovate in their practice of this time-honored craft.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/41/973/107/1419731076_b.jpg", "price_data" : { "retail_price" : "55.00", "online_price" : "55.00", "our_price" : "55.00", "club_price" : "55.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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