{ "item_title" : "Marvel Value Stamps", "item_author" : [" Marvel Entertainment", "Roy Thomas "], "item_description" : "From award-winning Marvel Comics writer, editor, and historian Roy Thomas comes the complete story of Marvel Value Stamps, the classic 1970s comic-book promotion, collected in a single volume for the first time and featuring a cover by acclaimed artist Alex Ross.In 1974, Marvel Comics publisher Stan Lee devised an ingenious promotional campaign: Marvel Value Stamps, which appeared on the letters pages of Marvel's monthly comics. Readers could cut out and collect all 100 superhero and supervillain stamps, placing them in a special mail-order booklet. Once complete, the stamp books could be redeemed for special discounts and exclusive merchandise. The program proved so successful that a second set followed in 1975.Marvel Value Stamps: A Visual History brings together full-color reproductions of these long-unavailable original stamp books and stamps, along with surrounding ephemera and source material, offering fans and collectors a fascinating look back at one of Marvel Comics' most memorable promotional campaigns.Written with text and inside history from former Marvel editor in chief Roy Thomas, this 400-page, highly illustrated volume is an essential piece of Marvel history and a must-have for comic-book collectors and longtime Marvel fans.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/41/974/344/1419743449_b.jpg", "price_data" : { "retail_price" : "29.99", "online_price" : "29.99", "our_price" : "29.99", "club_price" : "29.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "29.99" } }

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