{ "item_title" : "The Origins of Italian Fashion", "item_author" : [" Sofia Gnoli "], "item_description" : "Before Gucci, Prada, and Versace, a new wave of trailblazing Italian designers laid the groundwork for the global fashion empire we know today. In The Origins of Italian Fashion: 1900-1945, acclaimed fashion historian Sofia Gnoli masterfully traces this pivotal, often-overlooked era. This book is a fascinating journey that begins with the groundbreaking work of Lombard tailor Rosa Genoni, who defied French dominance to create Italy's first independent fashion house. Gnoli then guides you through a period of immense cultural change, revealing how Italian style evolved and emerged as a powerful national force. Through a wealth of rare archival material, including captivating illustrations from early Italian fashion magazines and stunning images from designer houses, this book sheds light on the creative minds who shaped a new aesthetic. You will meet:Gabriella di Robilant, the inventor of Italian sportswear, who revolutionized leisure dressing.Salvatore Ferragamo, and his innovative orthopedic shoes that blended craftsmanship with cutting-edge design.The legendary Elsa Schiaparelli, a key protagonist of Italian style whose influence continues to resonate today.Gnoli's research also delves into the complex relationship between fashion and the Fascist regime, exploring how a national style was co-opted as a tool for propaganda. This is not just a history of clothing; it is a cultural narrative about how a nation used style to forge a new identity.The Origins of Italian Fashion: 1900-1945 offers a rich, visual, and scholarly account of how Italian fashion came into its own.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/85/177/791/1851777911_b.jpg", "price_data" : { "retail_price" : "34.95", "online_price" : "34.95", "our_price" : "34.95", "club_price" : "34.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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