{ "item_title" : "10 steps to create a brand - start-up edition", "item_author" : [" Alex Williams "], "item_description" : "Starting a business and want to create a brand on a minimal budget, but don't know where to start? Follow my ten step guide to ensure your brand looks right, feels right, attracts your dream customers and, most importantly, generates sales!The 10 chapters you'll find in this ebook are:Chapter 1 - Naming your brandChapter 2 - Brand personalityChapter 3 - Brand values, mission and visionChapter 4 - Target audienceChapter 5 - Services/productsChapter 6 - Visual identityChapter 7 - ConsistencyChapter 8 - Claiming your spaceChapter 9 - MarketingChapter 10 - Customer serviceAfter reading this book, you'll hopefully understand how having a strong brand has the following benefits:Provides an identity.Creates brand recognition.Establishes trust.Connects your business to your ideal customers.Creates consistency.Makes marketing easier.Increases sales.Drives long-term success.And you'll have the knowledge to put some actions in place so you, too, can have a strong brand.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/834/399/9798343995367_b.jpg", "price_data" : { "retail_price" : "17.32", "online_price" : "17.32", "our_price" : "17.32", "club_price" : "17.32", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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