Naked Consumer : How Our Private Lives Become Public Commodities
by Erik Larson


Overview - Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.

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More About Naked Consumer by Erik Larson
 
 
 
Overview
Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.

 
Details
  • ISBN-13: 9780140233032
  • ISBN-10: 0140233032
  • Publisher: Penguin Books
  • Publish Date: February 1994
  • Page Count: 288
  • Dimensions: 7.88 x 5.08 x 0.61 inches
  • Shipping Weight: 0.65 pounds


Related Categories

Books > Business & Economics > Marketing - General

 
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