{ "item_title" : "The ABCs of Marketing, Strategy & Operations", "item_author" : [" Poppy North "], "item_description" : "From A to Z, this playful alphabet book turns the world of Marketing, Strategy, and Operations for consumer brands into a story kids can enjoy and grown-ups will instantly recognize. Each letter introduces a core concept from the commercial playbook, from Attribution and Buyer Personas to Yield Management and Zip Code Targeting. Along the way, young readers will discover Channel Strategy, Go-To-Market plans, Trade Promotions, and even the elusive Inventory Turn. With simple language, witty nods to cross-functional meetings, and a focus on what actually drives the business, it is a fast, fun read that doubles as a surprisingly sharp primer on how products get priced, placed, and sold. Perfect as a gift for brand managers, sales leads, revenue strategists, and anyone in the consumer marketing space who has ever debated a KPI in a conference room, this is an ABCs book with just enough truth to make you laugh.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/818/044/9798180445025_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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