{ "item_title" : "The ABCs of Growth Marketing", "item_author" : [" Poppy North "], "item_description" : "From A to Z, this playful alphabet book turns the world of growth marketing into a story kids can enjoy and grown-ups will instantly recognize. Each letter introduces a core concept of the growth marketer's toolkit, from A/B Testing and Bounce Rates to Viral Loops and Zoom Meetings. With simple language, witty nods to the realities of dashboards and endless funnel debates, and a focus on the metrics that actually move the needle, it is a fast, fun read that doubles as a surprisingly sharp primer on how growth teams think. Perfect as a gift for marketers, founders, and anyone who has ever argued about their North Star Metric or celebrated a spike in Monthly Active Users, this is an ABCs book with just enough truth to make you laugh - and maybe rethink your retention rate.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/825/420/9798254204886_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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