{ "item_title" : "The ABCs of Lifecycle Marketing", "item_author" : [" Poppy North "], "item_description" : "From A to Z, this playful alphabet book turns the world of lifecycle marketing into a story kids can enjoy and grown-ups will instantly recognize. Each letter introduces a core concept of the trade, from A/B Testing and Bounce Rates to Win-Back campaigns and Zero Churn Goals. With simple language, witty nods to inbox realities, and a focus on the metrics and moments that every email marketer knows too well, it is a fast, fun read that doubles as a surprisingly sharp tour through the customer journey. Perfect as a gift for lifecycle marketers, CRM teams, and anyone who has ever agonized over an open rate or celebrated a nurture series, this is an ABCs book with just enough truth to make you laugh - and maybe rethink your segmentation.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/825/421/9798254215653_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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