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Adoption and Implementation of AI in Customer Relationship Management
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Overview
"The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"--
This item is Non-Returnable
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Details
- ISBN-13: 9781799879602
- ISBN-10: 1799879607
- Publisher: Igi Global Scientific Publishing
- Publish Date: October 2021
- Dimensions: 10 x 7 x 0.62 inches
- Shipping Weight: 1.14 pounds
- Page Count: 296
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