{ "item_title" : "Advertising As A Vocation (1919)", "item_author" : [" Frederick James Allen "], "item_description" : "Advertising As A Vocation is a book written by Frederick James Allen and published in 1919. The book explores the world of advertising, providing a comprehensive overview of the industry and its various components. The author delves into the history of advertising, tracing its evolution from simple trade announcements to the sophisticated and complex campaigns of the modern era. The book also covers the different types of advertising, including print, radio, and television, as well as the different techniques used to create effective advertisements. Additionally, the author provides insights into the skills and qualities required for success in the advertising industry, including creativity, strategic thinking, and an understanding of consumer behavior. Overall, Advertising As A Vocation is a valuable resource for anyone interested in the world of advertising, providing a detailed and informative look at this important industry.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/43/691/992/1436919924_b.jpg", "price_data" : { "retail_price" : "40.95", "online_price" : "40.95", "our_price" : "40.95", "club_price" : "40.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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