{ "item_title" : "Advertising", "item_author" : [" Walter A. Gaw "], "item_description" : "Advertising: Methods And Media is a comprehensive guide to the world of advertising. Written by Walter A. Gaw, a seasoned advertising professional with decades of experience, this book covers everything from the basics of advertising to advanced techniques and strategies. It explores the various methods and media used in advertising, including print, television, radio, outdoor, and digital advertising. The book also delves into the creative process behind advertising, discussing how to develop effective ad campaigns and how to measure their success. Additionally, Advertising: Methods And Media covers the legal and ethical considerations of advertising, including regulations and guidelines that advertisers must follow. This book is an essential resource for students, professionals, and anyone interested in learning more about the complex and ever-evolving world of advertising.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/16/380/479/1163804797_b.jpg", "price_data" : { "retail_price" : "40.95", "online_price" : "40.95", "our_price" : "40.95", "club_price" : "40.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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