{ "item_title" : "Advertising", "item_author" : [" Maria Siano "], "item_description" : "Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement.6 page laminated guide includes:History & Principles of AdvertisingPersuasionAudiencesAdvertising ProcessTypes of AdvertisingStrategic PlanningAdvertising GoalsTypes of AppealAd MessagingAdvertising Strategies & ApproachesImplementing Ad CampaignsMeasuring Campaign EffectivenessBrandingNon-profit AdvertisingEthics", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/42/324/411/1423244117_b.jpg", "price_data" : { "retail_price" : "6.95", "online_price" : "6.95", "our_price" : "6.95", "club_price" : "6.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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