{ "item_title" : "Affect Engineering", "item_author" : [" Marcus Caesar Woods", "Marcus Caesar Woods "], "item_description" : "What is Affect Engineering? Is it a no-nonsense approach to modeling emotions that utilizes the universal language of math to simulate them? Is it a smart and sophisticated system for organizing one of the most complex and controversial topics in the social sciences? Is it survival guide for the stoic trapped in a melodramatic world? Is it a must have for understanding that phlegmatic friend nearly everyone has, or oneself if otherwise? Is it all of these things and more? Marcus Woods is the author of Affect Engineering: A Unified Field Theory of Emotion. Armed with little more than a pencil, a calculator, and a few dictionaries, he takes on the herculean task of building a grand theory of emotion. He makes use of logic, calculus, cognitive psychology, biology, physics, whimsically drawn black and white comic strips, and a whole lot of imaginary numbers in order to model something that everyone seems to have but no one knows how to describe. Marcus is a pioneer in unconventional thinking. His interests include math, drawing, creative writing, epic poetry, chess, tennis, the making of fabulous paper airplanes, and veganism. He is a former professional ballroom and Latin dance instructor and competitor; he is currently a substitute teacher for all grade levels and is honing his ability to make complex subject matter accessible. Marcus is a jack of all trades, master of many.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/99/604/930/0996049304_b.jpg", "price_data" : { "retail_price" : "39.99", "online_price" : "39.99", "our_price" : "39.99", "club_price" : "39.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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