{ "item_title" : "Affect Engineering", "item_author" : [" Marcus Caesar Woods", "Marcus Caesar Woods "], "item_description" : "What is Affect Engineering? Is it a no-nonsense approach to modeling emotions that utilizes the universal language of math to simulate them? Is it a smart and sophisticated system for organizing one of the most complex and controversial topics in the social sciences? Is it survival guide for the stoic trapped in a melodramatic world? Is it a must have for understanding that phlegmatic friend nearly everyone has, or oneself if otherwise? Is it all of these things and more? Yes! Marcus Woods is the author of Affect Engineering: A Unified Field Theory of Emotion. Armed with little more than a pencil, a calculator, and a few dictionaries, he takes on the herculean task of building a grand theory of emotion. He makes use of logic, calculus, cognitive psychology, biology, physics, whimsically drawn black and white comic strips, and some imaginary numbers in order to model something that everyone seems to have but most struggle to describe. Marcus is a pioneer in unconventional thinking.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/99/604/931/0996049312_b.jpg", "price_data" : { "retail_price" : "34.99", "online_price" : "34.99", "our_price" : "34.99", "club_price" : "34.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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