{ "item_title" : "Applied Conjoint Analysis", "item_author" : [" Vithala R. Rao "], "item_description" : "Chapter1-Problem Setting.- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods).- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods).- Chapter 4 Choice Based Conjoint Studies: Design and Analysis.- Chapter 5 Methods for a Large Number of Attributes.- Chapter 6 Applications for Products and Service Design and Product Line Decisions.- Chapter 7 Applications for Product Positioning and Market Segmentation.- Chapter 8 Applications for Pricing Decisions.- Chapter 9 Applications to a Miscellany of Marketing Problems.- Chapter 10 Recent Developments and Future Outlook.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/3/66/250/231/3662502313_b.jpg", "price_data" : { "retail_price" : "199.99", "online_price" : "199.99", "our_price" : "199.99", "club_price" : "199.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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