{
"item_title" : "Applied Predictive Modelling for Direct Marketing in SAS",
"item_author" : [" Alun Brain", "Sameer Rahman "],
"item_description" : "The authors noted that while there is so much talk about the adoption of predictive modelling within marketing and more specifically direct marketing, there is no one book in the market which takes the audience through an applied step by step approach on how to develop a predictive model. This book serves as a guide and is a hands-on learning tool for any self-starter, modeller or data scientist who wants to learn how to develop predictive models. It",
"item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/72/387/417/1723874175_b.jpg",
"price_data" : {
"retail_price" : "50.00", "online_price" : "50.00", "our_price" : "50.00", "club_price" : "50.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Applied Predictive Modelling for Direct Marketing in SAS : A step by step approach
by Alun Brain and Sameer Rahman
Overview
The authors noted that while there is so much talk about the adoption of predictive modelling within marketing and more specifically direct marketing, there is no one book in the market which takes the audience through an applied step by step approach on how to develop a predictive model. This book serves as a guide and is a hands-on learning tool for any self-starter, modeller or data scientist who wants to learn how to develop predictive models. It
This item is Non-Returnable
Customers Also Bought
- 1
Details
- ISBN-13: 9781723874178
- ISBN-10: 1723874175
- Publisher: Independently Published
- Publish Date: October 2018
- Dimensions: 11 x 8.5 x 0.56 inches
- Shipping Weight: 1.55 pounds
- Page Count: 216
Related Categories
You May Also Like...
- 1
