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Applied Predictive Modelling for Direct Marketing in R|Alun Brain

Applied Predictive Modelling for Direct Marketing in R : A Step by Step Approach

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Overview

The authors noted that while there is so much talk about the adoption of predictive modelling within marketing and more specifically direct marketing, there is no one book in the market which takes the audience through an applied step by step approach on how to develop a predictive model. This book serves as a guide and is a hands-on learning tool for any self-starter or modeller who wants to learn how to develop predictive models. It

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Details

  • ISBN-13: 9781723877384
  • ISBN-10: 1723877387
  • Publisher: Independently Published
  • Publish Date: November 2018
  • Dimensions: 11 x 8.5 x 0.35 inches
  • Shipping Weight: 0.99 pounds
  • Page Count: 134

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