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Asian Brand Strategy (Revised and Updated) : Building and Sustaining Strong Global Brands in Asia
by M. Roll
Overview
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
This item is Non-Returnable
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Details
- ISBN-13: 9781137359162
- ISBN-10: 1137359161
- Publisher: Palgrave MacMillan
- Publish Date: July 2015
- Dimensions: 8.5 x 5.4 x 1.1 inches
- Shipping Weight: 1.25 pounds
- Page Count: 339
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