menu
{ "item_title" : "Asian Brand Strategy", "item_author" : [" M. Roll "], "item_description" : "This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/34/954/370/1349543705_b.jpg", "price_data" : { "retail_price" : "54.99", "online_price" : "54.99", "our_price" : "54.99", "club_price" : "54.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Asian Brand Strategy|M. Roll

Asian Brand Strategy : How Asia Builds Strong Brands

local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

This item is Non-Returnable

Details

  • ISBN-13: 9781349543700
  • ISBN-10: 1349543705
  • Publisher: Palgrave MacMillan
  • Publish Date: January 2006
  • Dimensions: 8.5 x 5.5 x 0.62 inches
  • Shipping Weight: 0.78 pounds
  • Page Count: 254

Related Categories

You May Also Like...

    1

BAM Customer Reviews