{ "item_title" : "Attention Is The Asset", "item_author" : [" Timothy Cobb "], "item_description" : "In Attention Is the Asset, Timothy Cobb, real estate professional, entrepreneur, Navy veteran, and author of Rebuilt, Selling Without Selling, and The How To Real Estate Book, shares what he has learned about marketing and the difference between simply being seen and actually connecting with the people you want to reach.Drawing from his education, experience in sales and entrepreneurship, and lessons learned along the way, Cobb takes a straightforward look at marketing beyond advertising. He explores how brand, content, audience, strategy, and growth work together, and why the best marketing starts with understanding who you're trying to reach and giving them something worth paying attention to.This isn't a book written to make marketing complicated. It's written for the small business owner trying to figure things out, the entrepreneur building something from the ground up, the marketing professional looking for a practical perspective, or anyone who wants to better understand how businesses earn attention in a crowded world.This book will help you understand how to: Build a brand that people can recognize and rememberCreate content that provides value instead of simply asking for attentionIdentify and understand your ideal customer and target audienceDevelop messaging around what your customers actually care aboutBuild a practical marketing strategy around your positioning, audience, goals, and marketRecognize the difference between activity and measurable resultsLearn from what works, what doesn't, and what your customers are telling youGrow without losing sight of the people your business is built to serve-Marketing is more than advertising. It's about understanding people.Markets change. Customers change. Technology changes. The way people consume information changes. What worked yesterday may not work tomorrow, which means good marketing requires the willingness to learn, adapt, and keep showing up.Cobb doesn't pretend there is a magic formula. Instead, he shares the lessons, examples, and principles that have shaped the way he thinks about marketing, with the hope that they can help someone else along the way.Attention is everywhere. Earning the right attention is what matters.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/817/874/9798178747681_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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