{ "item_title" : "Bare Bones Introduction to Integrated Marketing Communication", "item_author" : [" Robyn Blakeman "], "item_description" : "This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/74/255/540/0742555402_b.jpg", "price_data" : { "retail_price" : "150.00", "online_price" : "150.00", "our_price" : "150.00", "club_price" : "150.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details