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Brand Hollywood : Selling Entertainment in a Global Media Age
by Paul Grainge
Other Available Formats
Overview
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.
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Details
- ISBN-13: 9780415354059
- ISBN-10: 0415354056
- Publisher: Routledge
- Publish Date: October 2007
- Dimensions: 9.12 x 6.42 x 0.4 inches
- Shipping Weight: 0.75 pounds
- Page Count: 224
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