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Brand Hollywood|Paul Grainge

Brand Hollywood : Selling Entertainment in a Global Media Age

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Overview

Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.

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Details

  • ISBN-13: 9780415354059
  • ISBN-10: 0415354056
  • Publisher: Routledge
  • Publish Date: October 2007
  • Dimensions: 9.12 x 6.42 x 0.4 inches
  • Shipping Weight: 0.75 pounds
  • Page Count: 224

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