{ "item_title" : "Brand Manager's Guide to Fleet Advertising", "item_author" : [" Dan Kost "], "item_description" : "EVERY MILE IS A MARKETING OPPORTUNITY.Your fleet is on the road every day-why not let it work for your brand?Brand Manager's Guide to Fleet Advertising shows you how to turn vehicles into high-impact, mobile billboards that build awareness, reach local markets, and drive real business results.From strategic planning to design, deployment, and measurement, this guide gives brand managers the proven tools and frameworks to launch fleet campaigns that generate millions of impressions and deliver a lasting impact where it matters most.INSIDE, YOU'LL DISCOVER HOW TO: Build a mobile media strategy aligned with brand and business goals.Design vehicle wraps and graphics that grab attention.Target the right markets and routes for maximum visibility.Coordinate multi-vehicle campaigns across local and national fleets.Measure campaign performance and calculate true ROI.Maximize brand recall and turn impressions into action.ABOUT THE AUTHORDan Kost is an entrepreneur, author, and marketing strategist with more than four decades of experience building brands, companies, and media platforms. He is the founder and CEO of Dakdan Worldwide and the creator of the Brand Manager's Guide Series, empowering brand leaders with practical strategies that drive success.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/91/653/984/0916539849_b.jpg", "price_data" : { "retail_price" : "27.99", "online_price" : "27.99", "our_price" : "27.99", "club_price" : "27.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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