{ "item_title" : "Brand Manager's Guide to Zoo Advertising", "item_author" : [" Dan Kost "], "item_description" : "More than 180 million people visit America's zoos and aquariums every year - exceeding the combined attendance of every major professional sports league in the country. Your brand should be there when they arrive.Zoos and aquariums are among the most trusted institutions in America, drawing families, educators, tourists, and community leaders into environments built on wonder, conservation, and shared experience. The visitor is not a passive media consumer. They planned the trip, arrived engaged, and will stay for hours in one of the lowest-clutter advertising environments in the country. For brand managers and media planners, that combination - 180 million verified annual visitors, above-average household income, institutional credibility, and near-zero advertising clutter - represents one of the last genuinely untapped premium sponsorship categories in American media.A Brand Manager's Guide to Zoo Advertising is the first practitioner's field manual written specifically for marketing and media professionals ready to enter this category. Dan Kost, CEO of Zoo Media LLC and a four-decade veteran of sports venue marketing, delivers a comprehensive operating manual covering the full commercial infrastructure of zoo and aquarium sponsorship - from naming rights and exhibit partnerships to AI-powered audience analytics, digital out-of-home strategy, and the emerging Zoo Media Magazine platform.Every framework in this book was developed in the field. Every company, platform, and program referenced is an active operating entity. This is not a theoretical argument about potential - it is the commercial infrastructure the zoo and aquarium industry has needed for decades, delivered as an actionable playbook.Whether you are a brand manager targeting engaged, high-trust family audiences, a media planner building an out-of-home strategy, or a zoo and aquarium professional growing your institutional revenue program, this guide gives you the strategic frameworks and practical tools to move with confidence in one of advertising's most compelling untapped frontiers.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/91/653/966/0916539660_b.jpg", "price_data" : { "retail_price" : "24.99", "online_price" : "24.99", "our_price" : "24.99", "club_price" : "24.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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