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Brands with a Conscience : How to Build a Successful and Responsible Brand
by David Horner and Sandra Horlings
Other Available Formats
Overview
Editors Nicholas Ind and Sandra Horlings, along with chapter contributors provide a set of foundational attributes to help guide a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values, and balancing success across various categories.
This item is Non-Returnable
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Details
- ISBN-13: 9780749475444
- ISBN-10: 0749475447
- Publisher: Kogan Page
- Publish Date: March 2016
- Dimensions: 9.21 x 6.14 x 0.51 inches
- Shipping Weight: 0.75 pounds
- Page Count: 240
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