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Business Strategy|David Edgar

Business Strategy : An Introduction

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Overview

Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

This item is Non-Returnable

Details

  • ISBN-13: 9780230218581
  • ISBN-10: 023021858X
  • Publisher: Red Globe Press
  • Publish Date: May 2011
  • Dimensions: 9.6 x 7.4 x 0.7 inches
  • Shipping Weight: 1.95 pounds
  • Page Count: 392

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