{ "item_title" : "Business", "item_author" : [" Mark Vernon "], "item_description" : "Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.Business: The Key Concepts: * is detailed yet approachable* considers new developments in business, notably eBusiness and contemporary business ethics* covers established subjects, taking an international and strategic perspective that balances theory and practice* suggests specific further reading for many concepts and also includes an extensive bibliography.Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/41/525/324/0415253241_b.jpg", "price_data" : { "retail_price" : "42.99", "online_price" : "42.99", "our_price" : "42.99", "club_price" : "42.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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