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{ "item_title" : "CIM Coursebook 03/04 Strategic Marketing Management", "item_author" : [" Helen Meek", "Richard Meek "], "item_description" : "Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; prepare yourself for the exam with self-test progress checklists and expert revision exam checklists for each module; extend your knowledge with access to the e-library (eight marketing texts to support and enhance your learning); take part in online discussions; search the coursebook online for easy access to definitions and key concepts.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/75/065/965/0750659653_b.jpg", "price_data" : { "retail_price" : "28.95", "online_price" : "28.95", "our_price" : "28.95", "club_price" : "28.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
CIM Coursebook 03/04 Strategic Marketing Management|Helen Meek

CIM Coursebook 03/04 Strategic Marketing Management : Planning and Control

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Overview

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; prepare yourself for the exam with self-test progress checklists and expert revision exam checklists for each module; extend your knowledge with access to the e-library (eight marketing texts to support and enhance your learning); take part in online discussions; search the coursebook online for easy access to definitions and key concepts.

This item is Non-Returnable

Details

  • ISBN-13: 9780750659659
  • ISBN-10: 0750659653
  • Publisher: Butterworth-Heinemann
  • Publish Date: August 2003
  • Page Count: 289

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