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Managing Marketing Performance
Overview
Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.
This item is Non-Returnable
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Details
- ISBN-13: 9780750680141
- ISBN-10: 0750680148
- Publisher: Butterworth-Heinemann
- Publish Date: August 2006
- Dimensions: 11.6 x 8.58 x 0.77 inches
- Shipping Weight: 2.05 pounds
- Page Count: 402
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