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The Calm Before the Brainstorm|Stevie Ray

The Calm Before the Brainstorm

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Overview

Brainstorming, as we know it, was invented in the 1950s by an advertising executive. The rules he created seemed to make sense, so they have been diligently followed since then. There is only one problem; the old method of brainstorming is tragically flawed. Using new research, into neuroscience and psychology, Stevie Ray shows your the eight steps to developing ground-breaking, market disruptive ideas (that are really cool).

This item is Non-Returnable

Details

  • ISBN-13: 9781986906241
  • ISBN-10: 1986906248
  • Publisher: Createspace Independent Publishing Platform
  • Publish Date: January 2013
  • Dimensions: 9 x 6 x 0.39 inches
  • Shipping Weight: 0.56 pounds
  • Page Count: 184

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