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Competing by Design : Creating Value and Market Advantage in New Product Development
by Craig Erhorn and John Stark
Overview
A hands-on guide to managing all the critical strategies, techniques, and technologies involved in world-class new product development. Shows how companies in Europe and the United States have succeeded in reducing time-to-market while more effectively meeting customers' needs.
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Details
- ISBN-13: 9780471132165
- ISBN-10: 0471132160
- Publisher: Wiley
- Publish Date: May 1995
- Dimensions: 9.31 x 6.33 x 1.03 inches
- Shipping Weight: 1.26 pounds
- Page Count: 300
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