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Competing by Design|Craig Erhorn

Competing by Design : Creating Value and Market Advantage in New Product Development

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Overview

A hands-on guide to managing all the critical strategies, techniques, and technologies involved in world-class new product development. Shows how companies in Europe and the United States have succeeded in reducing time-to-market while more effectively meeting customers' needs.

Details

  • ISBN-13: 9780471132165
  • ISBN-10: 0471132160
  • Publisher: Wiley
  • Publish Date: May 1995
  • Dimensions: 9.31 x 6.33 x 1.03 inches
  • Shipping Weight: 1.26 pounds
  • Page Count: 300

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