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Competing in Emerging Markets|Hemant Merchant

Competing in Emerging Markets : Cases and Readings

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Overview

Given the increasing prominence of emerging markets, a sophisticated understanding of their perils and promises is crucial for the growth of companies. This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful, as well as unsuccessful firm
conduct in these markets.

This item is Non-Returnable

Details

  • ISBN-13: 9780415399494
  • ISBN-10: 0415399491
  • Publisher: Routledge
  • Publish Date: October 2007
  • Dimensions: 10.34 x 7.26 x 0.8 inches
  • Shipping Weight: 1.47 pounds
  • Page Count: 252

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