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"item_title" : "Competing in Emerging Markets",
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"item_description" : "Given the increasing prominence of emerging markets, a sophisticated understanding of their perils and promises is crucial for the growth of companies. This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful, as well as unsuccessful firmconduct in these markets.",
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Competing in Emerging Markets : Cases and Readings
Overview
Given the increasing prominence of emerging markets, a sophisticated understanding of their perils and promises is crucial for the growth of companies. This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful, as well as unsuccessful firm
conduct in these markets.
This item is Non-Returnable
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Details
- ISBN-13: 9780415399494
- ISBN-10: 0415399491
- Publisher: Routledge
- Publish Date: October 2007
- Dimensions: 10.34 x 7.26 x 0.8 inches
- Shipping Weight: 1.47 pounds
- Page Count: 252
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