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A Reader in Marketing Communications
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Overview
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.
This item is Non-Returnable
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Details
- ISBN-13: 9780415356497
- ISBN-10: 0415356490
- Publisher: Routledge
- Publish Date: December 2005
- Dimensions: 9.66 x 6.84 x 0.64 inches
- Shipping Weight: 1.15 pounds
- Page Count: 296
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