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A Reader in Marketing Communications|Philip Kitchen

A Reader in Marketing Communications

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Overview

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.

This item is Non-Returnable

Details

  • ISBN-13: 9780415356497
  • ISBN-10: 0415356490
  • Publisher: Routledge
  • Publish Date: December 2005
  • Dimensions: 9.66 x 6.84 x 0.64 inches
  • Shipping Weight: 1.15 pounds
  • Page Count: 296

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