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A Primer for Integrated Marketing Communications|Philip Kitchen

A Primer for Integrated Marketing Communications

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Overview

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

This item is Non-Returnable

Details

  • ISBN-13: 9780415314213
  • ISBN-10: 0415314216
  • Publisher: Routledge
  • Publish Date: July 2004
  • Dimensions: 9.26 x 6.22 x 0.41 inches
  • Shipping Weight: 0.8 pounds
  • Page Count: 208

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