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Managing Marketing Information (RLE Marketing)|Nigel Piercy

Managing Marketing Information (RLE Marketing)

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Overview

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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Details

  • ISBN-13: 9781138793149
  • ISBN-10: 1138793140
  • Publisher: Routledge
  • Publish Date: September 2014
  • Dimensions: 9.2 x 6 x 0.7 inches
  • Shipping Weight: 1 pounds
  • Page Count: 242

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