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Managing Marketing Information (RLE Marketing)
by Nigel Piercy and Martin Evans
Other Available Formats
Overview
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
This item is Non-Returnable
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Details
- ISBN-13: 9781138793149
- ISBN-10: 1138793140
- Publisher: Routledge
- Publish Date: September 2014
- Dimensions: 9.2 x 6 x 0.7 inches
- Shipping Weight: 1 pounds
- Page Count: 242
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