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Marketing (RLE Marketing) : The Management Way
Overview
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
This item is Non-Returnable
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Details
- ISBN-13: 9781138980518
- ISBN-10: 113898051X
- Publisher: Routledge
- Publish Date: November 2015
- Dimensions: 9.21 x 6.14 x 0.48 inches
- Shipping Weight: 0.72 pounds
- Page Count: 230
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