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Marketing and the Library|Gary Ford

Marketing and the Library

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Overview

The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.

This item is Non-Returnable

Details

  • ISBN-13: 9780866563079
  • ISBN-10: 0866563075
  • Publisher: Routledge
  • Publish Date: January 1984
  • Page Count: 88

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