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Competitive Marketing|John O'Shaughnessy

Competitive Marketing : A Strategic Approach

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Overview

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

This item is Non-Returnable

Details

  • ISBN-13: 9781138792876
  • ISBN-10: 113879287X
  • Publisher: Routledge
  • Publish Date: September 2014
  • Dimensions: 9.8 x 7.5 x 1.8 inches
  • Shipping Weight: 3.35 pounds
  • Page Count: 766

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