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Competitive Marketing (RLE Marketing) : A Strategic Approach
Overview
First published in 1984 to wide acclaim, John O'Shaugnessy's best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.
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Details
- ISBN-13: 9781138971387
- ISBN-10: 1138971383
- Publisher: Routledge
- Publish Date: November 2015
- Dimensions: 9.69 x 7.44 x 1.53 inches
- Shipping Weight: 2.96 pounds
- Page Count: 766
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