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Competitive Marketing (RLE Marketing)|John O'Shaughnessy

Competitive Marketing (RLE Marketing) : A Strategic Approach

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Overview

First published in 1984 to wide acclaim, John O'Shaugnessy's best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

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Details

  • ISBN-13: 9781138971387
  • ISBN-10: 1138971383
  • Publisher: Routledge
  • Publish Date: November 2015
  • Dimensions: 9.69 x 7.44 x 1.53 inches
  • Shipping Weight: 2.96 pounds
  • Page Count: 766

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