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Competitive Marketing (RLE Marketing)|John O'Shaughnessy

Competitive Marketing (RLE Marketing) : A Strategic Approach

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Overview

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

This item is Non-Returnable

Details

  • ISBN-13: 9781138971387
  • ISBN-10: 1138971383
  • Publisher: Routledge
  • Publish Date: November 2015
  • Dimensions: 9.69 x 7.44 x 1.53 inches
  • Shipping Weight: 2.96 pounds
  • Page Count: 766

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