{
"item_title" : "Competitive Strategies",
"item_author" : [" E. Valdani", "A. Arbore "],
"item_description" : "This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive seasons. The authors call them the games of movement, imitation, and position.",
"item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/23/030/164/0230301649_b.jpg",
"price_data" : {
"retail_price" : "129.99", "online_price" : "129.99", "our_price" : "129.99", "club_price" : "129.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Competitive Strategies : Managing the Present, Imagining the Future
by E. Valdani and A. Arbore
Other Available Formats
Overview
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9780230301641
- ISBN-10: 0230301649
- Publisher: Palgrave MacMillan
- Publish Date: November 2012
- Dimensions: 8.5 x 5.4 x 0.9 inches
- Shipping Weight: 1.05 pounds
- Page Count: 272
Related Categories
