{ "item_title" : "The Concept of e-Commerce", "item_author" : [" Rohit Sublaik "], "item_description" : "The importance of E-Commerce is increasing day by day. Variety of products can be shopped online with the help of the internet. The present customers' are well versed to the process of online shopping. Online shopping has become more popular among customers' as compared to traditional brick-and-mortar stores. As a result of technological advancements, the online buying behavior of the customers' has also undergone a drastic change.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/39/496/700/9394967001_b.jpg", "price_data" : { "retail_price" : "38.00", "online_price" : "38.00", "our_price" : "38.00", "club_price" : "38.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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