{ "item_title" : "Mobile Commerce 3.0", "item_author" : [" Ruxiang Jiang "], "item_description" : "Mobile Commerce 3.0 tells the story of a new era of mobile Internet connectivity in which the media provides the business community with a new platform for opportunities and challenges, bringing back the impulses of early human tribal survival. In elaborating various breakthroughs of this era, the author reveals the abundant advantages of Internet+, and explores how this new technology has redefined mobile commerce from a theoretical and strategic perspective. Diversification, freedom and equality are shown to be at the core of the new ecology of mobile e-commerce, as well as the chief motivations of the new Internet age. As for future development, the author looks forward to the ways in which tribal e-commerce will upgrade humans and technology from its 2.0 stage to a 3.0 era.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/48/780/370/1487803702_b.jpg", "price_data" : { "retail_price" : "13.95", "online_price" : "13.95", "our_price" : "13.95", "club_price" : "13.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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