{ "item_title" : "Starting an e-commerce business", "item_author" : [" Louise Hall "], "item_description" : "So you have decided to start an e-commerce business - congratulations on taking the first step This guide is written specifically for you and will make sure you get off to a flying and, more importantly, legally compliant, start. We look at starting a business generally and then specifically at the legal rules that will apply to your new business, particularly focusing on the additional requirements relating to transparency, consumer protection, data privacy, accessibility, and payment security that apply when you sell online.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/824/534/9798245347394_b.jpg", "price_data" : { "retail_price" : "11.05", "online_price" : "11.05", "our_price" : "11.05", "club_price" : "11.05", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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