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Conducting Social Marketing Research : A Practical Guide
by Nancy R. Lee
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Overview
High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap.
This item is Non-Returnable
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Details
- ISBN-13: 9781032936109
- ISBN-10: 103293610X
- Publisher: Routledge
- Publish Date: November 2026
- Dimensions: 8.5 x 5.5 x 0.32 inches
- Shipping Weight: 0.4 pounds
- Page Count: 134
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