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Conducting Social Marketing Research|Nancy R. Lee

Conducting Social Marketing Research : A Practical Guide

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Overview

High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap.

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Details

  • ISBN-13: 9781032936116
  • ISBN-10: 1032936118
  • Publisher: Routledge
  • Publish Date: August 2025
  • Dimensions: 8.5 x 5.5 x 0.38 inches
  • Shipping Weight: 0.71 pounds
  • Page Count: 134

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